Target High-Intent Leads
with Google & Paid Search
Secure prominent space at the top of Google and Bing. We design, build, and optimize PPC search campaigns that target users exactly when they are looking to buy.
TLDR Summary
Our Pay-Per-Click (PPC) campaigns cover search engine ads, shopping setups, and local map promotions, maximizing your ad spend ROI through precise keyword targeting.
Self-Managed Google Ads vs. Expert PPC Optimisation
Managing Google Ads without optimization leads to high costs and clicks that do not convert. Expert PPC management cuts CPC and optimizes conversions.
Self-Managed Ads
No target control
- ✕ Broad-match keyword wastes
- ✕ High average cost-per-click
- ✕ No conversion mapping
- ✕ Low quality scores (<5/10)
Expert PPC Management
Optimized search ads
- ✓ Laser exact keywords
- ✓ Strict negative filters
- ✓ Plausible conversions mapped
- ✓ High quality scores (>8/10)
Services We Provide
Explore the tools and services we utilize to scale your digital presence.
Keyword Intent Research
Mapping high-converting search queries and filtering out negative search terms.
Ad Copy & Extensions
Writing compelling copy and structuring extensions to maximize click-through rates.
Bid & Budget Controls
Using bidding algorithms to keep acquisition costs low and click volumes high.
Competitor Conquesting
Bidding on competitor terms to capture high-intent users looking for alternatives.
PPC Landing Pages
Designing distraction-free landing pages to maximize conversion rates.
ROAS Audits
Deep-diving into keywords and spend structures to eliminate waste.
PPC Performance Blueprint
Explore the exact keyword, tracking, and campaign architectures we audit.
1. Keyword Structures
Configuring keywords to target high-intent buyers.
Filtering out irrelevant search queries.
2. Ad Copy Quality
Injecting user queries dynamically to boost click-throughs.
Adding review counts and phone links directly in search.
3. Conversion Setup
Syncing web form submissions back to Google Ads.
Configuring triggers for specific buttons and checkouts.
4. Quality Scoring
Ensuring pages load instantly to maintain high ad ranks.
Aligning ad copies with keywords to reduce CPC.
Frequently Asked Questions
Find clear answers regarding timelines, methods, and configurations below.
What is a typical PPC budget for an Irish business?
We work with ad budgets from €1,000 to €15,000+ per month, scaling budgets as we hit cost-per-lead targets.
How fast do PPC campaigns drive results?
PPC search campaigns go live in under 2 weeks, generating clicks and leads immediately.
What is Google Ads Quality Score?
It is Google's rating of your keyword relevance and landing page speed. Higher scores lower your cost-per-click.
Do you target competitor search terms?
Yes, competitor targeting captures buyers looking for alternative service providers.
Let's Get Started
Have a project in mind? We'd love to hear about it.
Fill out the form below to get a free marketing or website audit and book your discovery call or email chat.